Branded Content, TV, Social, Influencer

Listerine launched its newest innovation, Ready Tabs, a hybrid breath mint/mouthwash that lets you chew, swish and swallow for fresher breath while on the go. To make a splash, we partnered with Sony Pictures to tap into a cultural moment — the release of the newly revamped Men In Black franchise (starring Chris Hemsworth and Tessa Thompson) — and connect with our target audience. Our co-branded campaign included an in-film integration, influencer and social activation, e-comm strategy and 15s TV spot.