Code and Theory
Creative Director | July 2023 to Present
Writer, creative director, social guru and robot trainer on all things Amazon Ads
Movers+Shakers
Creative Director | May 2022 to August 2023
Made headlines and TikTok's (and BeReals, YouTubes, Instas, etc) for brands like e.l.f. Cosmetics, Madewell, Bumble, Sherman Williams and RAEL
Universal McCann
Group Creative Director | 2020 - 2022
Creative Director | 2017 - 2020
Lead the global branded and precision/addressable content team across UM clients such as Johnson & Johnson, BMW/MiniCooper, and TIAA
Freelance Writer/Creative Director | 2017
Hired gun at digital, social, and traditional agencies across New York, including JWT, Edelman, iCrossing, Adjacent to One
Carrot, a VICE Media Company
Creative Director | 2016 - 2017
Led the creative pod for beauty brands, including Clinique, Tresemme, Caress, and Estee Lauder. Led the social media launch of Netflix original show "The OA"
Kirshenbaum, Bond, Senecal and Partners
Associate Creative Director | 2014 - 2016
Manager, writer and creative director for all things Goldman Sachs. Other clients include JBL/Harman Kardon and Vanguard
Atmosphere BBDO
Associate Creative Director | 2012 - 2014
Senior Copywriter | 2011 - 2012
Launched a global brand platform for Citigroup, created a live event that helps creatives break into the biz and worked on a global 360° Olympics sponsorship campaign for Visa
Digitas
Senior Copywriter | 2009 -2011
Developed web and social experiences for American Express, including an online social gaming platform, and the rebranding of their most prestigious Card
McGarry Bowen
Copywriter | 2007 - 2009
Concepted and wrote for digital and social work for clients like Marriott, Martha Stewart and Century 21
I am a writer and a creative director working in New York. I'm wordy and I run on caffeine — a combo that sometimes gets me into trouble, but also helps me run away really fast.
My work has received nods from The Art Directors Club, The One Show, The Shorty Awards, The Webby’s, Google Creative Sandbox, and the FWA.
I believe that honesty is a gift and the best creative departments thrive because of it. I'm obsessed with dogs. I read voraciously. A former CD once called me “The Butcher” for my love of cutting copy. I like that. Makes me sound dangerous.