Original Song, TikTok, YouTube, Spotify, Influencer

We all have our favorite positions. But can you hit them to the beat?

We wrote a custom music track for e.l.f.’s big lipstick launch, O Face. Then we challenged BeautyTok to perform a choreographed “lip dance” and hit those lip positions, showing how O-Face’s comfortable, wearable and long-lasting formula gives your lips the flexibility to do just about anything.

The campaign included an original song, influencer activation, YouTube Lyric Video, Spotify Homepage Takeover and audio reads on the popular “Call Her Daddy” podcast.