Broadcast, Display, Social, OOH, Audio

Service-based businesses (think gyms, restaurants, daycares, or mechanics) are now able to advertise on Amazon—even though they don't sell goods there. Thanks to first party signals, they can connect with future customers where they shop, read, listen, and watch. This B2B offering unlocks tremendous growth for my favorite audience, small business owners.

To introduce this compelling new idea, we created a full 360 campaign, including TV, OOH, display, social media, and audio. This persuaded small business owners - whether they sell in our store or not - that Amazon Ads can be a growth engine for their business. We nearly doubled Unaided awareness from 27% to 49% amongst SMBs, with 700,000+ website visits from the campaign in under three months—108% over the benchmark.