Get closer to the athletes with a campaign that puts you right in their shoes. And skates. And ski boots.
Visa, the official worldwide sponsor of the Olympic Games, briefed us to create a global mobile-first experience that inspires fans to cheer for their favorite athletes — and launch their new brand positioning "Everywhere you want to be." We made the Everywhere Cam, an app that works with the device’s gyroscope to navigate 360° first-person video content of the athletes doing what they do best.
The Everywhere Cam was featured on the iTunes app store, and received nods from the Shorty Awards, FWA Mobile Site of the Day, Google Creative Sandbox, Contagious Magazine and Cannes Lions.