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Johnson & Johnson

A parent’s guide to talking about racial bias, created to inform the early childhood experiences that shape the rest of one’s life.

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Today’s parents have set out to raise a generation of children who think for and beyond themselves, developing the kind of world they want to be part of. But in the wake of 2020’s Black Lives Matter protests and response to the death of George Floyd, the United States found itself gripped by social change. While the nation examined institutional and individual manifestations of racism, parents searched for ways to actively talk to their children about bias.

“From the Start” was created to provide tools that empower all parents to talk to their kids about racial bias. Its purpose is to build a better, more inclusive and loving future for all children — right from the start. 

Partner: SomeSpider Studios


AWARDS: 

Adweek Media Plan of the Year: Best Use of Branded Content/Entertainment

Festival of Media Awards: Best Branded Content, Best Campaign Led By Cause, Collaboration Award, Campaign of the Year

M&M Global Awards: Collaboration Award

Pressboard Media: Top 10 Branded Content Partnerships